The Global Spirit Began Here

The story and trajectory of B ITO R&D Co., Ltd. originated in Mr. Jyo Bito’s strong believes and a number of fortunate encounters …

Timeline

1965

A Vehicle called Motorcycle

Mr. Bito rode his first bike, a Honda Super Cub, and instantly was captivated by the vehicle called motorcycles.

1970

A Half Lap Round Trip

During high school summer vacation, he went out on a touring trip around Japan with his CB72. However, in the midst of his trip, a rancher in Hokkaido called out to Mr. Bito to work for him part-time. As he stayed time flew by and before he had noticed summer vacation was over and the Japan round trip had turned into a half lap.

1971

From Okinawa to the World

Mr. Bito visited Okinawa shortly after it had been returned to Japan.
While living in a camp, he met American soldiers that were heading for the Vietnam War. This encounter made him realize the value of freedom and how limited his horizon had been so he decided to go to the United States to see the world.